AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Soul passenger band8/15/2023 ![]() ![]() ![]() Together with the entire Kia Motors team we devised an integrated program tapping into the band's cultural phenomenon with their song of the summer "Party Rock Anthem." "The same can be said about Kia and their Soul hamster campaigns. "LMFAO is striking both visually and sonically," said Jennifer Frommer, senior vice president, brand partnerships, Interscope. Our new multifaceted campaign will continue to raise consumer awareness, perception and consideration for the Kia brand through online engagement, experiential activations and TV." "After just two model years, the Soul receives significant technology improvements for the 2012 model year and delivers class-leading power and fuel efficiency. "The success and popularity of the Soul continues to grow and attract new customers to the Kia brand, and with music playing an important role in our marketing efforts it is the perfect time for the hamsters to return for a third installment featuring the infectious sounds of LMFAO's 'Party Rock Anthem' to highlight the 2012 Soul's new attributes," said Michael Sprague, vice president, marketing & communications, KMA. " Share Some Soul" is set in a dark, futuristic videogame world in which the hamsters turn a fierce battle between alien robots and humanoids into an interstellar dance party. The evolution of the Soul continues this weekend with the debut of a new 60-second spot for the significantly refreshed 2012 Soul featuring the return of the hamsters and this summer's hottest song, "Party Rock Anthem," by electro-pop group LMFAO. IRVINE, Calif., AugWhen the funky Soul urban passenger vehicle arrived in 2009 it announced Kia Motors' design-led transformation and immediately stood out from its boxy competitors with an intriguing combination of eye-catching looks, a unique personality and a memorable advertising campaign starring a trio of music-loving hamsters. "Share Some Soul" campaign includes TV, in-cinema, digital and social media elements.60-second spot will make its television debut during MTV's Video Music Awards (VMAs) on Sunday, August 28.Trio of Hamsters Roll Through A Futuristic Videogame World and Showcase the 2012 Soul's New Performance and Technology Enhancements
0 Comments
Read More
Leave a Reply. |